How Top Companies like Amazon Alibaba Google Facebook & apple Control Every Online Business

How Top Companies like Amazon Alibaba Google Facebook & apple Control Every Online Business

How Top Companies like Amazon Alibaba Google Facebook & apple Control Every Online Business

Imagine you want to start a business let's say it's an original idea like a dietary supplement that claims to give customers some positive health effects so what  do is you market your product online sell it ? you are now running a business where you are your own boss except that's not true because of the business hierarchy of the world. let me explain your dietary supplement would likely go for sale on amazon.com the largest online retailer in the world. this is because you want your product to be on a website that would get you tons of exposure and is also a trusted website by most consumers therefore hopefully resulting in more sales than if you were to sell it on your own website but to sell a product on Amazon you need to get approved as a seller and Amazon takes several fees from you as a seller so that they can make money as well this relationship usually works well for both amazon yourself and the consumer amazon makes a little bit of money you make some more money and the consumer gets the product they want within two days however this also means that Amazon now controls what happens to your business I mean if they wanted to they could straight up just being your seller account or triple their seller fees overnight and all of a sudden your business venture could be over like that even though these things rarely happen at Amazon what does happen often is they actually just copy your product put their own label over it and name it amazon's choice and all of a sudden your product is now too expensive and of a lesser quality than amazon's version of your product so amazon has the power to make or break your online dietary supplement business but even amazon the trillion dollar company has a boss think about it when you purchase a product on amazon you are either buying it through their website or their phone app and for this example let's use their website most traffic on amazon.com is reliant on two things browsers and search engines so what if one day the dominant company in both of these spaces Google decided that Amazon would no longer show up in their search engine or what if they decided to give amazon.com this website isn't safe screen in cents browser and search companies can control nearly every website on the Internet but yes even browsers and search engines are also dependent on something else operating systems operating systems can flat-out dictate what is and isn't available on their platforms because of how they are programmed that's why for decades Mac OS had different programs video games and applications than on Windows or even Linux and what can also happen is when an operating system updates sometimes a program that you have used forever will become incompatible with the newest update of an OS but the most common form of an operating system dictating on what is allowed on their platform occurs on mobile operating systems on mobile operating systems certain applications will flat-out be banned and you will be unable to download and install them even if their software is compatible with the operating system itself so technically operating systems control all the software that is on your computer including web browsers and that makes you think what our operating systems installed on devices things like smartphones laptops desktops and tablets are arguably the top point of control in our modern economy let's take a look at the top four most valuable companies in the world Microsoft Apple Amazon and Google what do they all have in common well they all have tried their very very best to own the physical devices market specifically the smartphone that's because they know that owning the most popular device in the world that connects you to the Internet is the ultimate source of control or it was you see software companies like Facebook and Google didn't like how the physical device companies had complete control over them so what did they start doing they began trying to own access to the Internet itself that's right around 2015 Facebook and Google began launching satellites and high-altitude weather balloons that would allow millions of people to connect to the internet for free here's the catch now they're able to gather more data and dictate what websites you can browse using there Internet think about this let's say you are using an iPhone to connect to Facebook's free internet program and let's say you wanted to go on to apple.com the website of the company whose phone you are currently using well if you use Facebook's free internet you actually couldn't access that website because Facebook gets to choose what websites are and are not available through their internet into the current list of websites you can access right now is only about 25 items long and to no one's surprise Facebook is the default website while competitor tech companies websites like Google YouTube Twitter Apple Netflix and Amazon are nowhere to be seen on this list so the next frontier of control might actually be giving away free Internet to the entire world and who knows if Facebook Google or another tech company succeeds in this free internet venture we might see the biggest gatekeeper of business the world has ever seen and that is how just a few companies control every other online business on this planet.

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